Umeå City Rådhustorget

Rådhustorget is the Rally Centre. Experience WRC alongside fun activities for everyone! Meet reindeer and play in the snow castle. Rest on a reindeer rug or in a goahti, and watch the rally on the big screen!

Closer to Rally

Rally fever hits the whole of Umeå, and when you’re not watching the races trackside or at The Red Barn Arena at Umeå Service Park Nolia, the city centre is the place to be.

Big screen and Infopoint

On Rådhustorget square in central Umeå, Visit Umeå sets up a Rally Centre with activities for all ages, a giant screen with live coverage of the various stages, and an Infopoint where you can find out all about Umeå and the rally.

You’ll find arts and crafts, reindeer, a café, goahtis (Sami huts) and traditional Sami handicrafts. You can also buy tickets to the rally and merch from WRC and Rally Sweden.

In the Utopia Quarter there will also be two driving simulators, where fans of all ages can test their rally skills.

Snow castle

The very youngest visitors can play in the popular snow castle, pet the reindeer in the square, or go to the MVG shopping centre for rally crafting.
Find out more about the city centre festivities at


Umeå City Rådhustorget is in central Umeå, close to the Vasaplan stop.


Programme  Saturday 4 February
12.00–15.00 Rally Sweden Kick-off
Programme  Thursday 9 February
12:00–17.00 The area is open
Programme  Friday 10 February
11:00–17.00 The area is open
Programme  Saturday 11 February
11:00–17.00 The area is open
Programme  Sunday 12 February
11:00–17.00 The area is open