Tickets for Rally Sweden 2027 Go on Sale Monday 19 October

After five editions in Umeå, another winter of world-class rallying awaits on the snow-covered special stages of Västerbotten. With four days of competition, the Service Park at Nolia and four days of rally festivities at The Red Barn Arena, spectators will have plenty of opportunities to follow the world’s best rally drivers up close.

The biggest change for 2027 is the introduction of three pricing tiers for Rallypass tickets: Super Early Bird, Early Bird and Regular Price. Previously, ticket prices remained unchanged throughout the sales period. Under the new structure, spectators can now benefit from lower prices by planning their visit and purchasing tickets well in advance.

The new model also provides the organisers with greater predictability and improved opportunities to plan the event based on ticket sales.

When ticket sales open on 19 October, a physical Rallypass will cost SEK 1,095, while a digital Rallypass will be available for SEK 995. Both options are SEK 105 cheaper than the corresponding tickets for the 2026 event.

Super Early Bird prices will be available until 31 October, with regular prices taking effect on 19 December.

Rally Sweden has also carried out a general review of ticket prices ahead of the 2027 event.

Admission is free for children aged 12 and under, while young spectators aged 13–17 can purchase a Rallypass Rookie for SEK 650 (physical) or SEK 550 (digital). This represents an increase of SEK 50 compared with 2026.

Physical Rallypasses will be available for purchase until 18 January. After this date, only digital Rallypasses will be sold.

122 Exclusive Rallypasses to Honour Stig Blomqvist

One of the special features for 2027 is an exclusive Rallypass Limited Edition, with just 122 available. The number pays tribute to Sweden’s most recent World Rally Champion, Stig Blomqvist, who made 122 starts in the FIA World Rally Championship during his career.

Blomqvist, who celebrated his 80th birthday in 2026, also holds the record for the most victories in Rally Sweden. With seven wins, he has a special place in the event’s history.

The exclusive Rallypass Limited Edition costs SEK 1,495 and is available in a strictly limited run of 122 passes, while stocks last.

Ticketmaster Becomes New Ticketing Partner

Ahead of the 2027 event, Rally Sweden has entered into a new partnership with Ticketmaster, which will become the event’s official ticketing partner.

The new ticketing system offers both physical and digital Rallypasses, allowing spectators to choose the option that best suits their needs.

Physical tickets will only be shipped to customers with a delivery address in Sweden. International visitors purchasing physical tickets will instead be able to collect them in Umeå during the event.

All physical tickets will be dispatched in early February, regardless of when they were purchased. Visitors collecting their tickets in Umeå will receive further information by email ahead of the event.

A Rallypass provides access to designated spectator areas along all special stages, as well as The Red Barn Arena, throughout the entire rally weekend.

Ticket sales for Rally Sweden 2027 open on Monday, 19 October.

Further information about tickets, prices and the different options will be available on the Rally Sweden website when ticket sales open.

https://www.ticketmaster.se/event/1246883434

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