Iron Dames: Deborah Mayer Vision for Women in Motorsport

The Iron Dames project started in 2018 with a vision to give women in motorsport a chance to showcase their skills and challenge traditional norms. Deborah Mayer, who has had a career in motorsport herself, felt it was time to create a platform where women could not only compete but also receive the right support and opportunities to develop at the highest level.

– I have always been surrounded by people who gave me a helping hand, and now I want to give back and foster the next generation, says Deborah.

A Growing Movement and a strong community

Iron Dames started with a small number of drivers and has quickly grown into a global network with over 18 active drivers from different areas of motorsport – from karting to rally.

– Today, we have more than 70 people involved in the project, and we ensure that women have the opportunity to shine and show what they are capable of, explains Deborah.

The project is not just about creating stars on the track but also about providing a structure and a network that enable success both on and off the racing arenas. The project has also begun expanding into sports where men and women compete on equal terms – such as show jumping.

– In equestrian sports, we see a positive development where gender stereotypes are being erased. It is a sport where both men and women have the same opportunity to compete at the highest level, and we are happy to be part of that change, says Mayer.

What sets Iron Dames apart from other initiatives is the emphasis on community and teamwork. Deborah emphasizes that it is not about individual success but about the entire team’s dedication and cohesion.

– We are all passionate and dedicated to our goal. It’s about creating a platform together where women can progress and overcome the obstacles present in traditionally male-dominated sports, she explains.

Every Dream Matters: An initiative to inspire young people

A central part of Iron Dames’ work is their initiative ”Every Dream Matters”, which aims to inspire young people, especially girls, to follow their dreams and break barriers. Deborah and her team have, among other things, held panel discussions with NASA, where they discussed future opportunities for young girls. A female astronaut was present in the discussion and shared her own journey to success.

– Every Dream Matters is proof of how Iron Dames extends beyond motorsport and engages in social issues, says Mayer.

Looking ahead, Iron Dames aims to continue growing and evolving.

– This is just the beginning. We will continue to build a solid foundation and give women even more opportunities to showcase their abilities, both in motorsport and other fields, says Deborah.

With a strong team and a solid foundation, Iron Dames will continue to spread its message and give women the opportunity to challenge themselves in all aspects of life. Deborah Mayer is not only a pioneer for women in motorsport but also a role model and mentor. Through Iron Dames, she creates an environment where women can grow, learn, and give back to society.

– It’s about showing that it is possible, no matter what background you have. Dreams can become reality, and we will do everything we can to pave the way for the next generation, concludes Deborah.