In competition with well over 100 companies and organizations Rally Sweden won the prestigious Guldvargen (’The Golden Wolf’) Award for excellent marketing.
The accolade is presented to a company, organization or person in the county of Värmland who has successfully used new ideas, creativity, consistency and resilience in its marketing.
The award is presented by the Marketing Association of Värmland and a jury consisting of representatives from regional companies.
“I am overwhelmed, deeply moved and of course very proud”, said Bertil Klarin, general manager and clerk of the course for Rally Sweden, as he accepted the award at the gala in Karlstad, in front of more than an thousand cheering guests.
The jury’s motivation was:
“By combining old and new methods, marketing channels and partners, Rally Sweden has managed to create a wide support and impressive attention both nationally and internationally. The creative and consistent marketing has contributed to making Rally Sweden the best and most visited event of the rallying circus.”