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Volkswagen and Rally Sweden signs three year deal

In 2013 Volkswagen will enter the WRC. But already in 2012 the brand will be visible in the championship as they become Official Car and new major partner to Rally Sweden.

The deal is for three years and starts with the 2012 event. Volkswagen will be the Official Car and one of the prominent partners of Rally Sweden.

– This is a very positive deal for us and it proves that Rally Sweden is valuable both as a product and an experience, says CEO Glenn Olsson of Svenska Rallyt AB, the organizer of Rally Sweden.

– Volkswagen as a brand and as a car manufacturer is synonymous with quality. This guarantees that we together, with joint efforts, can work even more visionary and with a longer view to develop the event, amongst other things with a focus on the environment. This cooperation feels right for our entire organization and for us it’s a very important deal, says Glenn Olsson.

As the Official Car, Volkswagen will be supplying Rally Sweden with some 40 cars of different models. The cars will be used as safety cars, in the TV production and in a number of different roles before and during the rally. During the rally Volkswagen will also be hosting a number of events for customers and partners.

– Since Volkswagen are entering into the WRC in 2013 this feels like a natural step to take. The cooperation with Rally Sweden, being one of the oldest and classic rallies, will be a good way into the world of rallying for us, says Sten Forsberg, head of Volkswagen in Sweden.